DKT Indonesia Launches #beranidekat, Encouraging Indonesians to Speak Up About Reproductive Health

Jakarta, Indonesia: As the largest contraceptive social marketing organization in the country, improving access to contraceptives is one of DKT Indonesia’s key missions. As shown in Indonesia Demographic Health Survey 2017, there was a 4 percent decrease in modern contraceptive use by youth aged 15-29 years. The data reported that while people were moving toward a more progressive point of view on reproductive health, their point of view on contraceptives remained traditional. To address this challenge, DKT has launched the #beranidekat #beraniDKT (Brave to Get Closer, Be Brave with DKT) campaign to reframe the way Indonesians see contraceptives.

The campaign is based on the idea that Indonesians can take their reproductive health into their own hands by being knowledgeable about it. Education includes the consequences and risks of sex as well as an emphasis on breaking the taboo around the topic. The #beranidekat campaign seeks to highlight contraceptives as a basic human health tool that can protect Indonesian families.

Juan Enrique Garcia, the Director of DKT Indonesia asserts that “Berani Dekat means that DKT Indonesia aims to get “closer” to the Indonesian people in order to encourage them to speak up and be brave enough to change their perception about reproductive health and contraception. DKT Indonesia has served Indonesians for more than 23 years, and every year DKT protects more than eight million couples who use family planning methods and prevents 1,100 maternal mortality and 5,500 infant mortality deaths.”

The #beranidekat campaign will consist of two main activities: DKT digital content educating people about their reproductive health and contraceptive knowledge; and a pop-up booth targeting millennials, which will be held in various shopping malls in five cities. The booth will emphasize our ‘be brave’ message and inspire Indonesians to make the decision to stand for their reproductive health rights. It will include a fun, educational game and a quiz.

“We strive to realize a healthy Indonesia, and we want people to know that whoever and wherever you are, DKT Indonesia is always there to protect you. We help you to make the right decision by presenting many reproductive health choices and support you to plan a healthy and happy family, so your life may be more meaningful,” adds Mr. Garcia.

In addition to collaborating with the Indonesian government, in this case the Ministry of Health and BKKBN (National Family Planning Board), in the Family Planning and HIV Prevention programs, DKT Indonesia’s campaigns are designed to emphasize female empowerment. DKT Indonesia also partnered with healthcare professionals, such as midwives and doctors, for building capacity related to modern contraceptive technology. The partnership also aims to encourage such professionals to provide female-friendly services.

As of 2018, DKT Indonesia has protected more than 85 million couples in Indonesia from unplanned pregnancies and distributed more than 1.9 billion condoms to support HIV prevention. “With the #beranidekat #beraniDKT campaign, we are committed to make Indonesia a better place where every child is born because they are wanted, and every family has comprehensive information to choose the right contraception for them. And we constantly try to protect and be closer to the people,” said the Director of DKT Indonesia.

With ‘Berani Berencana’ (Brave to Plan), DKT Indonesia Encourages Indonesian Youth to ‘Take CTRL’ of The Future!

Did you know? It is estimated that 500,000 Indonesian female adolescents get pregnant each year, and 10 percent of adolescent girls aged 15-19 years old have already given birth or are currently pregnant[1]. Furthermore, only 52.7 percent of Indonesian youths have comprehensive knowledge about reproductive health[2]. The lack of access to reproductive health education in Indonesia is the main reason for these problems.

In August 2018, DKT Indonesia officially launched the Berani Berencana (Brave to Plan) program, a reproductive health education platform for Indonesian youths which is wrapped with a fun and reliable message. This program aims to improve Indonesian youths’ reproductive health knowledge with messages and approaches which suit young people.

In 2018, Berani Berencana educated 34,000 students at 209 high schools in 11 Indonesian cities. So far, more than 17 thousand young people are following Berani Berencana on Facebook and more than 6,100 on Instagram. On its Facebook and Instagram platforms, Berani Berencana develops daily educational content consisting of sexual health information, including basic knowledge of contraceptives, healthy relationship tips for the youths, as well as life planning tips. There is also a monthly Instagram live program with a youth influencer and expert, such as a doctor or psychologist. This program highlights themes related to reproductive and adolescent psychological issues, such as #selflove which was promoted in February 2019 to encourage Indonesian youths to love themselves unconditionally before they love others. Moreover, there is a monthly YouTube video, each with a different theme that could be enjoyed by youth while improving their knowledge about reproductive health.

Meanwhile, for its on-ground activities in 2019, Berani Berencana plans to recruit 180 Berani Berencana Ambassadors from 45 high schools in nine cities in Indonesia. All 45 schools will also send a teacher to assist the Ambassadors. These Ambassadors will be peer educators encouraging their friends on reproductive health education and also strengthening the school’s health program in their respective areas.

In addition, Berani Berencana plans to do a University Roadshow in nine universities in six Indonesian cities this year. The University Roadshow program will include a fun talk show, fun games, a mock up art installation, and sports activities.

For youth who want to share their issues on reproductive health and relationships, Berani Berencana also provides free consultation on the LINE Application @beraniberencana, website, and also WhatsApp number +6281113104512.

Follow the social media of Berani Berencana on:

Instagram:      @beraniberencana

Facebook:       Berani Berencana

Line:                @beraniberencana

Youtube:         Berani Berencana


[1] Joint Study of UGM & JHUCCP 2017

[2] BKKBN Data 2017

Fresh and Natural, Feel Comfortable All Day Long with Andalan Feminine Care Intimate Wash

Jakarta, Indonesia: New data reveals that 75 percent of Indonesian women have experienced vaginal discharge at least once[1], 50-60 percent of women in the world have experienced UTIs, and 80 percent of them have encountered possible re-exposure to UTIs[2]. In an effort to help women maintain optimal feminine health, Andalan has launched a Feminine Care Intimate Wash.

“A woman’s intimate area health can change any time. Internal factors, such as hormone imbalance, puberty, menstrual cycles, pregnancy, giving birth, or even menopause; external factors, such as an unhealthy lifestyle or other bad habits; as well as environmental factors such as hot and humid weather can all affect feminine health,” says Aesthetic Gynaecologist,Dr. Dinda Derdameisya, Sp.OG

“Taking care of the intimate area is not an easy task. Using the wrong method can cause many reproductive health problems. Vaginal discharge, for example, is one of the symptoms of a problem in the female reproductive organs. Vaginal discharge, if not immediately and carefully treated, may also cause many problems or even a sexual transmitted infection,” Dr. Dinda adds.

To correctly maintain intimate hygiene, women should take the following steps:

  1. Always wash the intimate area with clean water.
  2. Change underwear at least twice a day if the intimate area is damp.
  3. Choose an underwear fabric with good air circulation that does not cause irritation.
  4. Use a suitable feminine hygiene product which contains prebiotics, natural components, and has a pH balance of 3.5-4.9, so it will be safe and able to provide intimate area health benefits.

Research carried out by Andalan Feminine Care found three main benefits of feminine hygiene care:

  • Confidence: Feminine hygiene care can significantly boost women’s confidence. For example, cleaning the intimate area prior to a sexual intercourse can help reduce unpleasant odor.
  • Happiness: It can improve happiness in women. For instance, cleaning the intimate area during menstruation may be helpful for women who experience a bad mood during that time, making life during the menstrual period feel easier.
  • Control: Feminine hygiene care can lessen and control fear and anxiety because it will ensure that intimate hygiene is constantly taken care of.

Andalan Feminine Care Brand Manager, Maharani Anindita, stated that feminine hygiene care in Indonesia still faces many obstacles, such as a misconception that feminine hygiene care products can adversely affect the health of intimate area. Some women continue to believe that traditional methods are far more natural. Thus, they still boil betel leaves as a traditional feminine remedy, although the health benefits of these methods cannot be guaranteed. Oher women even do not feel the need or urge to maintain their intimate area health at all.

To respond to the need for an ideal feminine hygiene care product, Andalan is launching a series of Andalan Feminine Care Intimate Wash products. These products target active and modern women. They contain many natural components, which are specially formulated to improve intimate hygiene quality, such as:

  • Prebiotics: Prebiotics like lactic acid, sodium lactate, and salicylic acid are effective in maintaining the growth of good bacteria (lactobacillus) and the pH balance of the intimate area. Thus, prebiotics is recommended for daily use.
  • Natural Active Ingredients: The products contain natural ingredients, such as aloe vera, chamomile, betel, and milk extracts for gentle and safe protection.
  • Clinically, Gynecologically, & Hypoallergenic Tested: The products have undergone clinical, gynecological, and hypoallergenic tests and are safe for sensitive skin.
  • Certified Halal. These products are certified halal.

Andalan Feminine Care Intimate Wash officially launched three main variants, namely:

  • Andalan Fresh Intimate Wash, for natural protection and all-day freshness, contains betel extract as a natural anti-bacterial.
  • Andalan Revitalize Intimate Wash, to revitalize the skin of the intimate area, contains Aleppo oak extract.
  • Andalan Natural White Intimate Wash, to brighten and recover the intimate area, contains white lily extract.

“Choosing healthcare products with natural ingredients is a consideration for the active and modern woman. Therefore, by launching Andalan Feminine Care, we hope to inspire Indonesian women to take a better care for their reproductive health by #beranialami (brave to be natural) and provide an option for feminine hygiene products which contain natural ingredients. So, the products can be ‘Andalan di Setiap Moment’ (Reliable at every moment) and provide natural freshness and comfort all day, Maharani Anindita concluded.

The Excitement of Andalan Freshtival

To widely promote a healthy lifestyle, including feminine hygiene, to Indonesian women, Andalan Feminine Care started the “Andalan Freshtival” during Jakarta’s Car Free Day on Sunday (17/3). The thrill of the Andalan Freshtival was started by Pound Fit workout with Astri Dewi as the instructor, where more than 200 women joined the activity. Furthermore, the event continued with the High Intensity Interval Training (HIIT) with Melissa Suryadi.

Andalan Freshtival visitors could also take part in a survey at the Moment of Truth booth. The survey aimed to find out how active the visitors were in sports and daily activity. The survey would determine the healthy lifestyle pattern of women residing in Jabodetabek, specifically their work-life balance. Meanwhile, in another booth, Reaction Challenge, the visitors measured their response speed in games.

Andalan Feminine Care Intimate Wash is now available at Guardian, Aeon, and online at Shopee.

[1] Wayan Mustika, et. al. in the Skala Husada Journal, Vol. II, 2014

[2] Sultan Qaboos University Medical Journey, 2013

Andalan FE Oral Contraceptive Pills Call for Indonesian Women to Take Control of Their Reproductive Health

Jakarta, Indonesia: In a single day, four Indonesian mothers will die giving birth. This means that one woman dies every six hours in this country due to pregnancy or natal issues[1]. This high maternal mortality rate should be of high importance to Indonesian women when considering the significance of their reproductive health. Factors to be considered are family planning by modern contraceptives and maintaining birth spacing by birth planning.

During the Andalan Contraceptive’s event, #AktifTanpaAnemia, Norina Veronica as the Andalan Contraceptives Product Manager said, “If women are able to make decisions regarding themselves, they may improve their health, future, and quality of life. Therefore, this year Andalan Contraceptives promotes #beranimenginsipirasi (brave to inspire) to urge Indonesian women to be brave in making decisions regarding their own bodies, specifically in matters regarding reproductive health.”

“Such decisions are, for example, choosing the right time to have a child, or when to get pregnant, or the number of children they want – and such decisions are based on their own will instead of other people’s opinion,” Norina continued.

In addition to high maternal mortality rates, anemia is also one of the most common health problems suffered by Indonesian women. One of three mothers in Indonesia suffers from anemia. Sixty percent of cases of anemia are caused by a lack of iron[2]. Meanwhile, a mother should be constantly active, so she can perform her many activities in a balanced way.

“To inspire Indonesian mothers to be continuously healthy and active, Andalan FE Oral contraceptive launches #AktifTanpaAnemia (active without anemia) by inviting mothers to plan for a family and also prevent anemia b,y consuming sufficient iron and living a balanced and healthy lifestyle while being active” the Andalan Contraceptives Product Manager explained.

Oral contraceptives are a preferred family planning method among Indonesian women. A gynecologist, Dr. Tirsa Verani, Sp.OG, explains the various benefits of the pill, including:

  • With less than 1% failure rate, oral contraceptives are effective in preventing pregnancy if taken regularly at the same time each day.
  • Consuming these pills can reduce menstrual pain. Some doctors even prescribe the oral contraceptive to lessen pain due to endometriosis.
  • The pills can balance hormones, so they may reduce pimples and do not cause dark spots on the face.
  • It reduces risk of ovarian cancer. New research assessing the health data of 1.9 million 19-to-49-year-old women found that the combined oral contraceptive, which contains the estrogen and progesterone hormones, might decrease ovarian cancer risk by up to 21 percent[3].
  • Oral contraceptives do not interfere with fertility if women stop consuming them when they want to plan a pregnancy.
  • Oral contraceptives are available in a low hormonal composition and are manufactured with an added-value of iron, such as Pil KB Andalan FE. Iron is necessary to reduce the anemia risk for women, specifically during their menstrual period.

Andalan Oral contraceptives have been trusted by millions of women in Indonesia to plan a family. Andalan FE Oral contraceptives can help women remain active and not be concerned with anemia during their menstrual cycle. The iron component (75 mg Ferrous Fumarate) equals to 24.75 mg of natural iron, and assists in the hemopoiesis process by encouraging red blood cell formation. In addition, Andalan FE Oral contraceptive contain hormones of progestin (0.15 mg levonorgestrel) and estrogen (0.03 mg ethinyl estradiol).

As a back up plan in family planning, women can benefit from an emergency contraceptive or Andalan Postpil. It can be taken if women forget to use contraceptives, to get a contraceptive injection, or to take their contraceptive pills. Postpil can protect and prevent pregnancy after sexual intercourse without any contraceptives. The Postpil may deliver maximum benefit if it is consumed no later than five days or 120 hours after sexual intercourse. This emergency contraceptive pill contains 0.75 mg progesterone.

In order to inspire more Indonesian women by #AktifTanpaAnemia, the Andalan FE oral contraceptive invited media partners and mom influencers to a fun two-day staycation in Bogor. At the event, participants shared their family planning experiences, favorite contraceptive methods, and other parenting tips.

[1] World Bank’s 2017 Report

[2] Ministry of Health of the RI, 2017

[3] Lisa Iversen, British Medical Journal 2018; 362:k3609